MOMENTUM:
The MomsRising
IMPACT IN 2023
MomsRising is a movement of more than a million people working to increase family economic security, stop discrimination, and build a nation where everyone can thrive.
EXECUTIVE LETTER
2023 was a year when many people thought big wins weren’t possible, but together we brought forward powerful victories – often against the odds. Throughout this 2023 MomsRising Impact Report you’ll see that the million members of MomsRising, who live in every state in the nation and are taking action on the ground and online, often worked to make the impossible possible.
Together, we won critically important legislative and policy changes on the state and federal levels – and stopped harmful legislation, too. We’ve shifted the national narrative as we built MOMentum for care policies, pushed back on the right-wing “parental rights” movement, won at the ballot box, engaged mom voters for reproductive rights (and won there as well), and built an even stronger, deeper, more powerful movement of local mom leaders and over a million people.
The strength of MomsRising in 2023 is evident in our successes. Specifically, Mom Power played a major role in catalyzing a historic Executive Order on Care, securing a resounding victory for abortion access in Ohio, generating MOMentum for paid family and medical leave in Congress, garnering unprecedented support for affordable child care, thwarting hateful book bans and censorship in schools and libraries, achieving multiple state legislative and budget successes, expanding our corps of well-trained local volunteer mom leaders, and more.
We’re in awe of the commitment and persistence demonstrated by MomsRising volunteers and supporters in these triumphs and are profoundly grateful to work with our members across the nation. Mom Power forever!
Of course, our work is far, far from over as we fight for the transformational policy changes everyone needs to thrive and work for our democracy to remain strong and vital. And, as we march forward, we recognize that 2024 is a pivotal year. We remain focused on the future we know is possible, and we are excited to continue our collective efforts toward achieving our vision.
Thank you for being a big part of the MomsRising movement and wins!
In gratitude,
Kristin Rowe-Finkbeiner
Executive Director & Co-Founder
Donna Norton
Deputy Executive Director & a Founding Member
Monifa Bandele
Chief Strategy Officer
Gloria Pan
Senior Vice President, Member Engagement, Campaign Innovations, Gun Control
Nate White
Senior Vice President, Digital Strategy & Technology
Ruth Martin
Senior Vice President & Chief Workplace Justice Officer
Xochitl Oseguera
Vice President, MamásConPoder
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2023 MOMSRISING BY THE NUMBERS
A Massively Active Movement
The MomsRising community surged with power in 2023. Our members averaged more than 2,300 on-the-ground and online actions per day, urging leaders at every level, along with Mom Voters across the nation, to step forward and act.
TOTAL MEMBER ACTIONS
STORIES SUBMITTED BY MEMBERS
PHONE CALLS TO ELECTED LEADERS
JOINED THE MOMSRISING COMMUNITY
Shaping Public Discourse & Changing the Narrative
When media outlets need insights into the challenges faced by moms and families, as well as the solutions we all need, they turn to MomsRising and our Spanish language community, MamásConPoder. Throughout 2023, our dedicated sta and volunteers shared their personal stories and policy expertise with the media – generating powerful media coverage across many outlets and playing a major role in shaping the public narrative.
1,602
TOTAL CLIPS FEATURING MOMSRISING WITH A REACH OF 2.1+ BILLION
501
ADDITIONAL CLIPS FEATURING MEMBERS SHARING THEIR OWN STORIES WITH A REACH OF 1+ BILLION
2,833
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LEGISLATIVE & POLICY WINS
OUR TOP 2023 WINS INCLUDE:
Making History With Biden/Harris Executive Order on Care
President Biden signed an Executive Order on Increasing Access to High-Quality Care and Supporting Caregivers with MomsRising’s Executive Director by his side. With 50 key actions, it is the most sweeping Executive Order to improve care in our nation’s history. This victory is in no small part due to the powerful, persistent activism of our over one million MomsRising members.
Advancing the Rights of Pregnant and Breastfeeding Workers
The MomsRising community joined with allies to help ensure equitable implementation of the Pregnant Workers Fairness Act (PWFA), which MomsRising helped pass and went into effect in 2023. We generated thousands of comments to the Equal Employment Opportunity Commission (EEOC), ran public outreach campaigns so more people know about their new rights, and joined partners in Times Square to launch the #NewRights4Parents educational campaign to tell workers who are pregnant, nursing, and/or in postpartum recovery how to access the new protections.
At the beginning of 2023, MomsRising held a Welcome To Congress event inside the U.S. Capitol for members of Congress and their staff. At the event, dozens of members of Congress joined us as we shared stories from moms and awarded special MomsRising superhero capes to our champions within the halls of Congress, U.S. Speaker of the House Emeritus Nancy Pelosi and U.S. Sen. Patty Murray, the original “Super Mom in Tennis Shoes.”
Expanding Access to Health Care
MomsRising led a campaign that resulted in a monumental victory when the U.S. Department of Health and Human Services reinforced that states must provide 12 months of continuous coverage for children under Medicaid and CHIP (Children’s Health Insurance Program), ensuring uninterrupted care for millions.
Making Opill Available Over-The-Counter
Enlisting Powerful Support for Gun Safety
Defeating Book Bans and Censorship
MomsRising helped defeat the extremist, harmful, misnamed “Parents Bill of Rights” – the federal legislative framework to advance book bans and censorship that extremist Republicans were pushing. We also helped moms protect local school boards and push back against hard-right parent groups across the nation. In Florida, we successfully defended a Duval County health program serving over 11,000 families from right-wing attacks.
A Groundbreaking Advance for Youth Justice
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BUILDING STATE POWER
STATE WINS INCLUDE:
New Hampshire Secures Investments and Protections for Families
Washington State Delivers Child Care, Early Learning, Caregiver, and Immigrant Victories
Florida Saves Health Care Program from Right-Wing Attacks
West Virginia Stabilizes Child Care Funding
Pennsylvania Powers Up Parents
North Carolina Wins Medicaid Expansion, Paid Leave, and Free School Meals for All
After many years of advocacy, North Carolina MomsRising members won Medicaid expansion, providing health care coverage to 600,000 North Carolinians. We also played a pivotal role in the passage of the Family First Paid Leave Policy, which expands paid leave policies for Durham County employees. And in partnership with Schools Meals FOR ALL NC, we secured funding in the state budget aimed at making free meals accessible to students in schools across the state.
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TRAINING POWERFUL LOCAL MOM LEADERS
A remarkable 139 local moms leaders of directly impacted communities dedicated their time, expertise, and talents to completing a MomsRising leadership training program in 2023. Devoting months to mastering power-building, organizing strategies, and advocacy tools, these mom leaders are now well-equipped to organize their communities in partnership with MomsRising for years to come.
RISING LOCAL MOM LEADERS INCLUDE:
IVONNE LIMONGI
I think the RISERS program has been a great way to develop and master advocacy skills and a perfect way to come together as parents and caregivers.
ALANA GRIFFIN
Our leaders should ask moms about quality and affordable child care. The importance of having that in place, and being able to work and thrive and take care of your family. And if moms and parents don’t have affordable child care, how hurtful it is for our kids, how it sets us back financially.
DANIELLE WILSON
Danielle is a mom of three from Queens, NY. She became an advocate for Black moms’ maternal health after a traumatic experience giving birth to her daughter, Zoie. Danielle is a storyteller and a RISER who has spoken to elected officials, shared her story with numerous media outlets, and encouraged others to raise their voices and do what they can to get involved.
We can’t just wait for the bigger elections, we have to flex a bit and show out every day.
ESHAWNEY GASTON
Put yourself in other people’s shoes so you can really see and understand what it feels like, especially if you have children.
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SHIFTING THE NARRATIVE
An Earned Media Powerhouse
MomsRising sparked MOMentum for change by skillfully steering the national discourse in favor of policies that lift families and our economy. Generating over 2,100 earned media moments in 2023, we seamlessly interwove stories highlighting mothers, families, and caregivers into both national and local media coverage. Our placements achieved expansive reach, surpassing a record-setting 2.1 billion in one year.
We also empowered members by providing dedicated media training and placements for members who want to make an impact by sharing their stories in the media. In 2023, we facilitated over 500 member media moments, with a cumulative reach of over 1 billion.
EARNED MEDIA HIGHLIGHTS INCLUDE:
House GOP Passes Bill with Major Cuts In Order to Raise Debt Ceiling
MSNBC, 4-29-2023
With MomsRising Executive Director Kristin
Rowe-Finkbeiner
On the 50th anniversary of Roe vs. Wade, Republicans and Democrats are fighting in the state legislatures to impose their positions on abortion
UNIVISION, 1-22-2023
With MamásConPoder Vice President Xochitl Oseguera
Moms Take Kids To Congress To Push Paid Leave, Child Care Bills
ABC NEWS, 5-18-2023
With MomsRising Executive Director Kristin Rowe-Finkbeiner and members Danielle Wilson and Amber MacQuarrie
El Servicio De Inmigración Anuncia Cambios En La Política De Carga Pública
UNIVISION (DESPIERTA AMERICA), 7-24-2023
With MomsRising Immigration Campaign Director Claudia Tristán
Raising Our Voices & Sharing Stories Directly with Elected Leaders is POWERFUL
In 2023, MomsRising members passionately shared thousands of personal stories with one another, with elected officials, with the media and more; letting members know they’re not alone in the barriers moms face, and illustrating the need for policy change in ways that datasets of numbers cannot. We empowered over 6,723 people to proactively and effectively share their personal stories about their priority policies and included many of these stories in five powerful storybooks sent to the White House, members of Congress, members of state legislatures, and more. We also trained and supported members to share their stories at hearings and other live events with lawmakers and the media, contributing directly to shaping public policy and the national narrative.
HIGHLIGHTS INCLUDE:
Educating. Engaging. Mobilizing.
MomsRising’s robust online presence is a key vehicle for narrative change, helping people learn, act, and unite for a brighter future. On our social media channels and through our weekly radio program that’s broadcast in many major media outlets as well as distributed via podcast, we disrupt narratives that stand in the way of progress, reimagine solutions, and open avenues for the voices of moms, caregivers, and families to be heard by the leaders who have the power to make the change we seek.
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MOBILIZING MOM VOTERS
Through our voter outreach programs, we engaged MomsRising Ohio members and coordinated with the Ohio Ballot Initiative Committee to reach 75,000 infrequent Ohio mom voters who were likely supporters of the ballot initiative to encourage them to vote. Our outreach included postcards, texts, phone calls, and digital ads.
This win was critical for moms – 6 in 10 people who need and get abortion care are moms. Access to full reproductive services is a key part of the maternal health, health care, and overall care infrastructure that MomsRising champions.
This campaign also showed once again that abortion care is a winning electoral issue – and recent polls also show that voters across the political spectrum respond even more positively when BOTH care infrastructure policies (child care, paid family and medical leave, elder and disability care, fair pay, maternal health) and abortion care are combined in messaging.
We march because 6 in 10 women who have abortions are already moms
#BiggerThanRoe
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VISION FOR 2024 AND BEYOND
At MomsRising, we know that building a nation where everyone can thrive is about winning policy change and more. It’s also about instigating profound societal shifts that acknowledge and champion the invaluable contributions and needs of moms, families, caregivers, and care workers across our communities, businesses, and economy.
In 2024, with unwavering MOMentum, we remain dedicated to driving the transformational change we need and know is possible. Our commitment involves powerfully calling for comprehensive care infrastructure policies, including child care, paid family and medical leave, home- and community-based services, fair pay, rights for immigrants, many of whom are care workers, and maternal justice solutions. We will persist in shaping the national narrative, advocating for the modernization of public policies that uplift families and our economy. We will empower wave after wave of mom leaders and build Mom Power on the national, state, and local levels.
And we will spark massive voter engagement to get out the mom vote in the consequential 2024 elections. Moms and the people who love them are unstoppable.